Increase Trust, Credibility, and Traffic to Increase Your Conversion Rate
From brick and mortar shops to big businesses, many have turned to affiliate marketing to promote their products or services through an affiliate network. And over time, many affiliate marketers discovered how articles can increase their trust, credibility, and traffic.
Why? Article writing is a powerful tool. It builds credibility, fosters trust, and increases traffic to your blog or website. All you need is your expertise (i.e. knowledge and experience) and time (i.e. writing, editing, and submitting) to snag these incredible benefits.
Let’s say you have a product that recently launched onto the market. By writing articles in the product’s niche, you increase your credibility by leveraging your expertise. You also build trust with readers by providing unbiased information in a quality, informative article. In turn, these readers click the links in your Resource Box to discover more quality and relevant information, as well as your products or services. With a great user experience, these readers will likely return again, as well as share their experience online and off.
If you have considered dabbling in affiliate marketing or if, as an affiliate marketer, you want to increase your conversion rates the right way, we have a few article writing and marketing strategies for you to succeed.
Choose a Niche You Have Experience In
Above all, don’t go chasing an affiliate program just because it seems to be high dollar. This will not offer legitimate results because without experience in the affiliate program’s niche, you will not be able to provide quality, informative content. Identify the niches you have experience or knowledge in and then find an affiliate program that suits your niche, not the other way around. This will strengthen your articles and build your reader’s trust.
Be Informative and Increase Transparency
Trust sells. Readers search articles to problem solve or simply for information. What they are not looking for is an affiliate smokescreen during their searches. Many readers are disappointed when all they can find is derivative or promotional content while searching for solutions. Provide useful tips or solutions in your articles to build your reader’s trust and then follow through with your relevant affiliate offer in your Resource Box. This will increase your conversion rate in the long run.
Purchase Your Own Top-Level Domain (TLD)
To readers, an affiliate link looks incredibly suspicious (i.e. junk, spam, malware,etc.). For Expert Authors who practice affiliate marketing, we require they own their own top-level domain (TLD) because it’s more credible, enticing, and trustworthy. This shows the reader the author stands behind their offer for the long term. It also protects your affiliate commissions from someone who might copy your affiliate link and remove your affiliate ID. A
Provide a Quality Landing Page
Unique, relevant, content rich, easy navigation, free of exit pop-ups… These are qualities of a landing page that add value and entice a purchase. Advertising links or intermediate sites, offering nothing but ads or affiliate links, tend to frustrate readers. This is a poor user experience, which will stunt your sales. Also, these intermediate sites send a message to the visitor that the offer being made by the author actually belongs to someone else, thus distancing the author from the transaction. It raises the reader’s suspicion that the author is not credible and is therefore untrustworthy. Link directly to a well-designed landing page that provides a quality user experience to maintain credibility and trust.
Give your affiliate marketing and article writing efforts a boost by implementing the above strategies. And when in doubt, remember: In the pursuit of traffic (whether to increase conversion rates or exposure), always aim to build credibility and trust. What’s the ultimate strategy to build your credibility and trust? Writing quality, informative articles!